About: Robert Faludi holds a B.A. from Oberlin College, and an M.A. in Cognitive Psychology from New York University's Graduate School of Arts and Sciences. Rob is currently a Master's Candidate in the Interactive Telecommunications Program at NYU. For ten years, his San Francisco-based Faludi Computing supported Internet startups like Match.com and Salon, and created web sites for companies like Gap, Visa, Lonely Planet and American Eagle Outfitters. As a researcher for NYU's Department of Psychology and Center for Neural Science, he investigated the connections between visual perception, motor action and the mathematical properties of environmental affordances. At ITP he has specialized in physical computing, dense social networks and networked objects. Projects include Social Genius, a multimedia name-learning game; WildLight, a networked device that brings organic light to dark or windowless spaces; BlueWay, a networked location and wayfinding system; and Botanicalls, a system that allows thirsty plants to place phone calls for human help.